Move from marketing symptom to proof brief, sprint hypothesis and exportable recommendation.
Founder view
Fix first-value activation before adding acquisition pressure.
The scan shows a strong ICP and proof base, but new customers need too long to reach first value.
Next actionApprove one 30-day activation sprint
Best artifactFirst-value intervention brief
68CLV Flywheel score
3value leaks found
18sprint day
Valtion guidance
Self-guided field kit. Rosanne-led review when the signal is strong.
BaselineField Kit90-day sprintValtion review
DiagnoseProof briefSprintExport
Guided diagnosis
Tell the Companion what you are seeing.
Step 1 of 3
1. Your role
2. What symptom do you recognize?
3. Where do you see the evidence?
Current diagnosis
Likely proof-placement leak
Because you chose Marketing, selected a proof symptom, and pointed to sales calls where buyers ask for cases and ROI examples.
Confidence: medium
Recommended next brief
Proof Placement Audit
Map the moments where buyers feel risk, then place the right proof closer to the decision point instead of only near acquisition.
Recommended modelProof Ladder
Next artifactLifecycle proof backlog
Valtion reviewStrong fit for a Valtion trust review
Valtion guidance layerEvery generated artifact can become input for a Rosanne-led review, workshop, or 90-day CLV sprint.
Baseline scan
Customer value health
Needs focus
68out of 100
Activation clarity
First value is lateCustomers understand the promise but wait too long for visible progress.
Proof is not placed by riskStories and evidence sit near acquisition instead of moments of doubt.
Expansion signals are informalTeam spread and usage depth are present, but not yet operationalized.
Recommended brief
Proof Placement Audit
From diagnosis
Why this brief?
Your diagnosis points to buyers who understand the promise, but still need proof before they can move. This audit maps that proof to the moment of doubt.
90-day CLV sprint
Proof placement sprint
Draft
Hypothesis
If we place the right proof immediately after the demo, more qualified buyers will commit to a next step without asking for ad-hoc evidence.
Metric
Proof-assisted demo-to-next-step rate.
Guardrail
No increase in low-fit opportunities.
Export preview
Leadership brief
Diagnosis: likely proof-placement leak. Recommendation: run a 90-day sprint that places customer proof directly after the demo and measures proof-assisted next-step rate.
AI CLV Coach
Next best help
CLV only
Your strongest move is to turn the current onboarding checklist into a
proof-backed first-value path: intent, setup, defaults, progress, momentum.
Book visual system
Choose the model that matches the current CLV job
Figma exports
Chapter 5
Five-Minute Path to First Value
Use this when the scan says customers understand the promise, but still need too long to experience progress.
